When you think of Bed Bath and Beyond, I’ll bet you immediately think about the 20 percent off coupons the company sends out in mail blasts. And, if you’re like me, you may get excited about how much money you’ll save on that stand-up mixer you’ve been eyeing. Or, if you’re like other folks, you may stash the coupon away for a rainy day purchase.
Either way, the 20 percent off coupons have become a symbol of the home goods giant. But their days are now limited. According to The Wall Street Journal, Bed, Bath and Beyond has decided to move away from these little gems of savings in favor of the pay-to-save membership model. (Think of the Amazon Prime or Costco set up.) Under the new proposed plan, you can pay a membership fee of $29 a year and then receive 20 percent off all purchases, plus free shipping.
The new program is called Beyond+, and is currently being tested on an invitation-only basis. Analysts from The Wall Street Journal state that the new membership model will benefit customers who spend over $145 per year at the chain. This is good news for frequent shoppers. It’s good news for the company, too, which reported losses earlier this year.
As for the more coupon-motivated shoppers, it’s time to pull out those coupons that have been collecting dust in the junk drawer and cash them in on that new vacuum cleaner. Or stand up mixer, as the case may be. We’re worth it, right?
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