Americans spend $60 billion a year on pets, and that’s before the critters had a bar tab. I suspect that spending is about to go up.
Cat wine, a non-alcoholic catnip-based beverage, is now available courtesy of a Denver-based company called Apollo Peak. Their Pinot Meow and MosCATo vintages go for $12 a bottle or $5 for a smaller “tasting” size serving. Apollo is working on getting their feline vino into pet stores, but for now, you’ll need to get Mr. Snuggles hooch from their website.
Catnip is a plant in the mint family. For reasons still not understood, smelling catnip drives many cats into goofy spasms of ecstasy. Interestingly, tasting the plant tends to have the opposite effect — it mellows out the kitty. So, cat wine is perfect for when your feline friends just want to relax on the deck after a long week of napping and being aloof. Credit to Apollo Peak for noting on their website that only about 65% of cats are sensitive to catnip. The rest might enjoy lapping up the “pinot,” but it won’t have any affect on them.
A photo posted by Apollo Peak (@apollopeak) on
Somehow, I doubt that will slow sales. On the contrary, I fully expect to see dog bourbon on the market by Christmas.